India's most discreet matchmaking counsel for business and industrialist families. Not a portal. A trusted advisor who has been doing this since before portals existed.
In 1999 we began in Delhi doing what families have always needed — a trusted intermediary who truly knew both communities. No forms, no databases. Just relationships and knowledge built over time.
By 2006, we were the first name among Delhi's most established Jain, Maheshwari and Marwari business families. In 2017 we registered as Attune Matrimonial Private Limited — formalising the institutional responsibility we had carried since the beginning.
Digambar, Shwetambar. Gotra, sect, paryushan traditions honoured in every introduction.
Deep personal network in Rajasthan and Madhya Pradesh's Maheshwari business families.
Traditional business families from Rajasthan, Delhi NCR, Gujarat, and Maharashtra.
UK, UAE, USA, Canada, Australia. Connecting Indian business families internationally since 1999.
Some people build businesses. Abhay Jain built an institution.
Starting in Delhi in 1999, Mr. Abhay Jain dedicated himself entirely to one of the most personal and consequential services a family can seek — finding the right alliance for their child. What began as a personal practice, built entirely on trust and relationships, grew over 25 years into the most respected private matrimonial service in India's HNI and business family circles.
Among India's top 25 richest families, fifteen are personally acquainted with Mr. Abhay Jain. That is not a marketing claim. It is a statement of 25 years of personal relationships — built one family at a time, with complete discretion and absolute confidentiality.
Today at 70, Mr. Abhay Jain still travels. Still meets families personally. Still makes the calls that matter. He is not a figurehead. He is the institution.
Over the years, the next generation of the Jain family quietly built the technology infrastructure that supports Mr. Abhay Jain's work — a custom CRM, WhatsApp integration, AI-assisted profile matching, and a verified database of 60,000+ families accumulated over two decades.
This was not built as a business. It was built as a son's way of protecting and extending his father's life's work — ensuring that the trust 25 years of relationships had created would never be lost to the limitations of paper and memory. The technology serves the relationships. The relationships remain entirely Mr. Abhay Jain's.
The people who work at Attune are not employees in the conventional sense.
Most of our core team has been with us for over ten years. Several joined us young — and have since married, started families, and raised children while continuing to work with us. There are team members whose own weddings we celebrated, whose children have grown up knowing this office, who are now part of families that Attune itself helped create.
Our 2,500 sq ft office in Surajmal Vihar, New Delhi has seen all of this — the proposals that became alliances, the alliances that became weddings, the weddings that became families, and the families that came back to us for the next generation.
When families ask us how we maintain the discretion and personal touch that defines Attune — this is the answer. You cannot train this. You can only build it, slowly, over decades, by treating your people the way you treat your clients — with loyalty, with care, and with the quiet understanding that some things are more important than any transaction.
We do not count profiles. We count generations. For every family in our network, we know not just the candidate — but the grandfather's business, the maternal family's standing, the reputation three cities away, and the quiet history that never appears on a biodata.
Among India's 100 most prominent industrial and business families, more than 25 have trusted us with their most private and consequential decisions. We will not name them. We do not need to. Their families know who they are — and so do we.
Jain. Agarwal. Maheshwari. Jaiswal. Punjabi. Khatri. Gujarati. You name the community — we will tell you the roots, the gotras, the lineage, the relatives three generations back, and the family tree across four cities.
We do not cover cities. We cover names. A big name in a small town is still a big name. A prominent family in Hoshiarpur, a business dynasty in a district no one has heard of, an industrialist whose children are spread across Mumbai, London and Dubai — we know them. We know their story. We know who they are looking for.
This is not a database. This is twenty-five years of knowing the right people — personally, privately, and completely. Wherever in India they may be.
In 1999, we arranged the first alliance of a young couple from a business family in Delhi. They trusted us with their most important decision at a time when we were just beginning. We gave that trust everything we had.
Twenty-five years later, their son sat across from us in the same office. He did not come because of an advertisement. He came because his mother called us before he did — and said, "only you."
Today we are privileged to serve families whose own marriages we arranged at the beginning of our journey. Their children trust us as their parents did. Some of their grandchildren are already in our database. This is not business. This is a relationship that spans generations.
"We have seen children born from alliances we arranged — come to us for their own. When a family returns to you across generations, you are no longer a service. You are part of their story."